Zero to one: the art of validating startup ideas. The ultimate playbook to validate and kickstart your business

OZOM starts from the reality that 90% of startups fail in the first two years; one of the main reasons is the lack of product vision 😎.

The objective of this guide is to share with you a checklist to move from idea to action, in order to discard and/or validate ideas in the most efficient way possible. This is useful for those entrepreneurs who have ideas but don't know how to validate if the solution they propose is something the market needs.

These questions could help you challenge and formulate that vision.